자료검색

책소개

Part I. THEORETICAL FOUNDATION OF WELL BEING MARKETING

Chapter 1: Theoretical Frameworks for Guiding Quality of Life Research


Part II. WELL BEING MARKETING

Chapter 2: Quality of Life Marketing: Proposed Antecedents and Consequences
Chapter 3: Quality of Life Marketing: An Ethical Business Philosophy for Consumer Goods Firms
Chapter 4: The Effects of Moral Philosophy and Ethnocentrism on Quality of Life Orientation in International Marketing: A Cross-Cultural Comparison


Part III. CONSUMER WELL BEING

Chapter 5: Subjective Consumer Well Being
Chapter 6: Consumer Well Being in Relation to Personal Transportation
Chapter 7: Classifying Consumer Well Being (CWB) Measures
Chapter 8: Television Viewership and Perception of Quality of Life
Chapter 9: Satisfaction with Material Possessions and General Well Being: The Role of Materialism


Part IV. APPLICATIONS

Chapter 10: Marketing Health Care Within A Community: A Quality-of-Life/Need Assessment Model and Method
Chapter 11: Further Validation and Extension of the QOL/Community Healthcare Model
Chapter 12: Measuring the Effect of Tourism Services on Travellers’ Quality of Life: Further Validation
Chapter 13: Resident’s Satisfaction with Community Services: Predictors and Outcomes
Chapter 14: Neighborhood Features and Quality of Life
Chapter 15: A Method for Assessing Residents’ Satisfaction with Community-Based Services: A Quality of Life Perspective

목차

Dong-Jin Lee is Associate Professor of Marketing, Yonsei University, Seoul, Korea. Before joining Yonsei University, he has taught at University of Western Australia (UWA) and State University of New York (SUNY) at Binghamton for eight years as a marketing professor. His research interests include relationship marketing and quality of life studies. His research has been published in the Journal of Marketing (JM), Journal of the Academy of Marketing Science(JAMS), International Journal of Marketing Research (IJRM), Journal of Advertising (JA), and among others. He has served the Academy of Marketing Science as director of academic affairs and is on the editorial review of the Journal of Macromarketing. He presently serves as vice president-publications for the International Society for Quality-of-Life Studies.