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Color is playing an increasingly significant role in global visual communication. It is being used more than ever to give design projects, campaigns and brands their own distinctive style. Surprisingly, however, very little has so far been published that investigates today's evolving perception and application of color. This comprehensive book includes recent, top quality design work and documents exciting projects from photography, illustration and product design that deal with color in remarkable ways. Alongside images of clear and distinctive color allocation, Kelvin also includes more intricate and playful examples that illustrate contemporary color combinations. This structure ensures that the reader is introduced to the subject of color in an instructive as well as an associative and experimental way. With its current examples of striking creative work and insightful analysis, Kelvin provides both usability and inspiration for professionals in graphic design, as well as anyone working in the fields of fashion, interior design, lifestyle and art.