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책소개

세계적인 그래픽 디자이너이자 비주얼 아티스트이며, 컴퓨터 과학자인 MIT 미디어랩 교수 존 마에다가 단순함에 대한 화두를 담은 책. 그의 전공인 디자인 분야에서나 인생과 비즈니스, 기술 분야를 가릴 것 없이 거북해질 정도로 ‘풍만’해지고 복잡해진 환경은 우리의 삶을 거북하게 만들고 있다. 누군가 앞장서서 이런 사태를 바로잡아야 한다는 책임의식을 강하게 느낀 마에다 교수는 디지털 시대에 단순함을 추구하는 일을 개인적인 사명으로 삼게 되었고 그 첫 번째 결과물로 이 책을 내 놓았다.

Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In "The Laws of Simplicity," John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design--guidelines for needing less and actually getting more. Maeda--a professor in MIT's Media Lab and a world-renowned graphic designer--explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on. Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products--how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

목차

한국어판 서문ㆍ단순함과 한국

단순함 = 올바름
Law 1 축소
Law 2 조직
Law 3 시간
Law 4 학습
Law 5 차이
Law 6 문맥
Law 7 감성
Law 8 신뢰
Law 9 실패
Law 10 하나
비법 1 멀리 보내기
비법 2 개방
비법 3 힘
인생