자료검색

책소개

서울대학교 경영연구소가 발간하는 ‘경영사례 시리즈’는 다양한 국내기업 사례를 소개하여 국내 경영대학 교수들의 강의를 돕고자 제작되었다. 최근 국내외 경영대학에서는 기업의 직접적인 사례를 토대로 교육이 이루어지는 것이 강조되고 있는 추세이며 또한 이는 좀더 현실감 있는 강의를 가능하게 하는 장점을 가지고 있다. 그동안 우리나라에서는 외국 기업에 대한 사례가 소개되어 있는 책은 많이 소개되어 왔으나 국내 기업을 중심으로 연구된 교재는 거의 전무하다시피한 실정이었다. 이러한 현실에 비추어 보았을 때 이 책은 국내 기업과 경영활동 내용을 소개함으로써 한국형 기업의 특징 및 경영방식을 현실적으로 공부할 수 있는 귀중한 자료가 될 것이다.

목차

Case 1 KT's IPTV : The analysis on strategy of KT's IPTV business
1. Introduction
1) Preview : The trend of digital convergence
2) Preview : The concept of IPTV
2. Technology
3. Legal Issues (Policy)
1) History of conflicts
2) Network neutrality
3) Current issues and policy
4. Competition
1) Direct competitors
2) Potential competitors
5. Business Model
1) As a network provider
2) As one of the IPTV business players
Appendix

Case 2 Johnny & Jenny's Entertainment Restaurant in China
1. Johnny & Jenny's entertainment restaurant in Wuhan
1) Introduction
2. J&J's Business Problems
1) The Failure of the Layout - A Student Dinner Hall?
2) Active Service - A Tender Trap?
3) Disappointing Menu - A Plain Second Face?
3. J&J's Management Problems
1) Career Path - A Ladder or an Elevator?
2) Lack of Control - What Did a Nice Boss Get?
3) Micromanaging - A Financial Crisis or a Trust Crisis?
4) One-way Communication - Tyrants of Decision Making?
4. J&J's Ignorance of Government Relationship
5. Future of J&J - A Family Restaurant?
6. Papa's cultural restaurant
1) Introduction
7. Papa's Business and Management Success
8. Papa's Social Impact and Future
Exhibit

Case 3 Neowiz on a Journey to New Innovation
1. Introduction
2. Introducing Neowiz
3. Neowiz on an Innovation Journey
1) Internet Access Model : OneClick
2) Online Community Model : SayClub
3) Online Character Model : Avatar
4) Game Portal and Publishing Model : pmang and Game Publishing
4. Evaluating Neowiz on Its Innovation Journey
1) Management of Human Resources
2) Discovering Customers' Needs
5. Neowiz at the Present
1) Maximization of Business Value through Demerger
2) Games and Globalization
6. Lessons : Turning Strategic Intents into New Growth
Appendix

Case 4 Hedge Fund Trading Strategies
1. Introduction
2. Merger Arbitrage
1) Concept
2) Strategy
3) Previous studies
4) Methodology of the Strategy
3. Pairs Trading (in ADRs Market)1
1) Concept
2) Strategy
3) Previous studies
4) Methodology of the Strategy
4. Post Earnings Announcement Drift
1) Concept
2) Strategy
3) Previous studies
4) Methodology of the Strategy
5. Momentum
1) Concept
2) Strategy
3) Previous studies
4) Methodology of the Strategy
References1