자료유형  

 양서단행본

ISBN  

9781412980180 (cloth)

ISBN  

1412980186 (cloth)

DDC  

658.83-22

청구기호  

658.83 B368h3

저자명  

Bearden, William O. , 1945-

서명/저자  

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research : edited by William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

판사항  

3rd ed.

발행사항  

Thousand Oaks : SAGE, c2011.

형태사항  

xiv, 603 p. : ill. ; 29 cm.

주기사항  

Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.

주기사항  

Published in cooperation with the Association for Consumer Research.

서지주기  

Includes bibliographical references and index.

일반주제명  

Marketing research.

일반주제명  

Consumer behavior Research.

기타저자  

Netemeyer, Richard G. , 1956-

기타저자  

Haws, Kelly L.

Control Number  

bwcl:114677