Material Type  

 동서단행본

 

EWHA00029134

Date and Time of Latest Transaction  

20000107160750

ISBN  

8930034888

Callnumber  

659.1 S387sㅇ

Author  

Schultz, D. E.

Title/Author  

현대 광고의 전략 / D. E. Schultz ; B. E. Barnes 共著 ; 안보섭, [外] 譯

Added Entry-Title  

나남신서 ; 488

원저자/원서명  

by D.E. Schultz and B.E. Barnes. / Strategic Adbertising Campaigns

Subject Added Entry-Topical Term  

광고

Index Term-Uncontrolled  

현대 광고 전략

Added Entry-Personal Name  

반스, B.E.

Added Entry-Personal Name  

슐츠, D.E.

Added Entry-Personal Name  

안보섭

Added Entry-Personal Name  

정기현

Added Entry-Personal Name  

한상필

Added Entry-Personal Name  

Barnes, B. E.

Price Info  

18,000

Control Number  

bwcl:29134