Material Type  

 양서단행본

 

EWHA00068001

Date and Time of Latest Transaction  

20091005162703

ISBN  

0471263230

Language Code  

본문언어 - eng

DDC  

658.8-22

Callnumber  

658.8 S559j

Author  

Shook, Robert L. , 1938-

Title/Author  

Jackpot : Harrahs winning secrets for customer loyalty / Robert L. Shook

Publish Info  

Hoboken, NJ : John Wiley & Sons, 2003

Material Info  

xiii, 332 p ; 24cm

서지주기  

Includes bibliographical references (p. 297-314) and index.

Subject Added Entry-Corporate Name  

Harrah's Casinos (Memphis, Tenn.)

Subject Added Entry-Topical Term  

Casinos United States Marketing

Subject Added Entry-Topical Term  

Customer loyalty United States

Price Info  

기증\36100

Control Number  

bwcl:68001