자료유형  

 양서단행본

언어부호  

본문언어 - eng

DDC  

303.4833-22

청구기호  

303.4833 L814g

저자명  

Locke, Christopher

서명/저자  

Gonzo marketing : winning through worst practices / Christopher Locke

발행사항  

Cambridge, MA : Perseus Pub, 2001

형태사항  

x, 243 p ; 23cm

주기사항  

"Bits and pieces of this book first appeared in different form ... in various hardcopy and online publications"--P. ix.

서지주기  

Includes bibliographical references and index.

내용주기  

완전내용Eight miles high : the view from 40,000 feet -- The value proposition -- Code blue in the marketing ward -- Stories as strange attractors -- Social marketing and public journalism -- From micromedia to micromarkets -- The Gonzo model -- Champions of the world.

일반주제명  

Internet marketing

일반주제명  

Electronic commerce

일반주제명  

Customer relations Technological innovations.

기타저자  

Christopher Locke

가격  

기증\21790

Control Number  

bwcl:69888