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Visual merchandising and display
Visual merchandising and display / by Martin M. Pegler
コンテンツ情報
Visual merchandising and display
자료유형  
 양서단행본
ISBN  
9781609010843 90000
언어부호  
본문언어 - eng
DDC  
659.157-22
청구기호  
659.157 P376v6
저자명  
Pegler, Martin M.
서명/저자  
Visual merchandising and display / by Martin M. Pegler
판사항  
6th ed.
발행사항  
New York : Fairchild Publications, 2012
형태사항  
xv, 416p : col. ill. ; 28cm
서지주기  
Includes bibliographical references and index.
키워드  
Display of merchandise 디스플레이
가격  
\140970
Control Number  
bwcl:80256
책소개  
As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft - from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays.
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