자료유형  

 양서단행본

ISBN  

9781609010843 90000

언어부호  

본문언어 - eng

DDC  

659.157-22

청구기호  

659.157 P376v6

저자명  

Pegler, Martin M.

서명/저자  

Visual merchandising and display / by Martin M. Pegler

판사항  

6th ed.

발행사항  

New York : Fairchild Publications, 2012

형태사항  

xv, 416p : col. ill. ; 28cm

서지주기  

Includes bibliographical references and index.

키워드  

Display of merchandise 디스플레이

가격  

\140970

Control Number  

bwcl:80256

책소개  

As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft - from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays.