Material Type  

 양서단행본

 

EWHA00080256

Date and Time of Latest Transaction  

20120504142315

ISBN  

9781609010843 90000

Language Code  

본문언어 - eng

DDC  

659.157-22

Callnumber  

659.157 P376v6

Author  

Pegler, Martin M.

Title/Author  

Visual merchandising and display / by Martin M. Pegler

Edited Info  

6th ed.

Publish Info  

New York : Fairchild Publications, 2012

Material Info  

xv, 416p : col. ill. ; 28cm

서지주기  

Includes bibliographical references and index.

Index Term-Uncontrolled  

Display of merchandise 디스플레이

Price Info  

\140970

Control Number  

bwcl:80256

책소개  

As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft - from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays.