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Visual merchandising and display
Visual merchandising and display
- 자료유형
- 양서단행본
- ISBN
- 9781609010843 90000
- 언어부호
- 본문언어 - eng
- DDC
- 659.157-22
- 청구기호
- 659.157 P376v6
- 서명/저자
- Visual merchandising and display / by Martin M. Pegler
- 판사항
- 6th ed.
- 발행사항
- New York : Fairchild Publications, 2012
- 형태사항
- xv, 416p : col. ill. ; 28cm
- 서지주기
- Includes bibliographical references and index.
- 가격
- \140970
- Control Number
- bwcl:80256
- 책소개
-
As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft - from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays.
