자료유형  

 양서단행본

ISBN  

1591396190 (hardcover : alk. paper) : ￦36,000

미국회청구기호  

HF5415.153-.K53 2005

DDC  

658.8/02-22

청구기호  

658.802 K49b

저자명  

Kim, W. Chan.

서명/저자  

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.

발행사항  

Boston, Mass. : Harvard Business School Press, c2005.

형태사항  

xv, 240 p. : ill. ; 25 cm.

서지주기  

Includes bibliographical references (p. [223]-229) and index.

일반주제명  

New products

일반주제명  

Market segmentation

기타저자  

Mauborgne, Renee.

Control Number  

bwcl:99897