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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research : edited by William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research : edited by William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Bearden, William O. | SAGE | 2011
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2
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Kim, W. Chan. | Harvard Business School Press | 2005
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3
Enterprise marketing management : the new science of marketing
Enterprise marketing management : the new science of marketing
Sutton, Dave | J Wiley & Son | 2003
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4
Drilling for gold : how corporations can successfully market to small businesses
Drilling for gold : how corporations can successfully market to small businesses
Warrillow, John | John Wiley & Sons | 2002
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5
Gonzo marketing : winning through worst practices
Gonzo marketing : winning through worst practices
Locke, Christopher | Perseus Pub | 2001
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6
Fool-proof marketing : 15 winning methods for selling ANY product or service in ANY economy
Fool-proof marketing : 15 winning methods for selling ANY product or service in ANY economy
Bly, Robert W. | Wiley | 2003
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7
The competitive enterprise : 10 principles of business excellence for increased market share
The competitive enterprise : 10 principles of business excellence for increased market share
Bell, Geoffrey | McGraw-Hill | 2002
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8
Speculation and financial markets
Speculation and financial markets
Gallagher, Liam | E Elgar Pub | 2002
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9
Making markets : how firms can design and profit from online auctions and exchanges
Making markets : how firms can design and profit from online auctions and exchanges
Kambil, Ajit | Harvard Business School Press | 2002
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10
Planning your internet marketing strategy : a Doctor Ebiz guide
Planning your internet marketing strategy : a Doctor Ebiz guide
Wilson, Ralph F. | Wiley | 2002
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