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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research : edited by William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research : edited by William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Bearden, William O. | SAGE | 2011
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