1
Bearden, William O.
| SAGE |
2011
2
Kim, W. Chan.
| Harvard Business School Press |
2005
3
4
Warrillow, John
| John Wiley & Sons |
2002
6
Bly, Robert W.
| Wiley |
2003
7
Bell, Geoffrey
| McGraw-Hill |
2002
9
Kambil, Ajit
| Harvard Business School Press |
2002
10
Wilson, Ralph F.
| Wiley |
2002
Trier
Affiner
Format
Auteur
Editeur
- American Marketing Association (10+)
- John Wiley & Sons (4+)
- Harvard Business School Press (2+)
- Wiley (2+)
- E Elgar Pub (1+)
année
Langue