1
Bearden, William O.
| SAGE |
2011
2
Kim, W. Chan.
| Harvard Business School Press |
2005
3
4
Warrillow, John
| John Wiley & Sons |
2002
6
Bly, Robert W.
| Wiley |
2003
7
Bell, Geoffrey
| McGraw-Hill |
2002
9
Kambil, Ajit
| Harvard Business School Press |
2002
10
Wilson, Ralph F.
| Wiley |
2002