서브메뉴
검색
What's in a name? : advertising and the concept of brands
What's in a name? : advertising and the concept of brands
- 자료유형
- 양서단행본
- ISBN
- 0765609738
- 언어부호
- 본문언어 - eng
- DDC
- 658.834-22
- 청구기호
- 658.834 J76w
- 서명/저자
- Whats in a name? : advertising and the concept of brands / John Philip Jones ; Jan S. Slater
- 판사항
- 2nd ed.
- 발행사항
- Armonk, NY : ME Sharpe, 2003
- 형태사항
- xxiii, 308p ; 23cm
- 서지주기
- Includes bibliographical references and index.
- 일반주제명
- Advertising
- 일반주제명
- Brand name products
- 기타저자
- Slater, Jan S
- 기타저자
- John Philip Jones
- 기타저자
- Jan S. Slater
- 가격
- 기증\113920
- Control Number
- bwcl:69293
