Material Type  

 양서단행본

 

EWHA00069888

Date and Time of Latest Transaction  

20090414172019

Language Code  

본문언어 - eng

DDC  

303.4833-22

Callnumber  

303.4833 L814g

Author  

Locke, Christopher

Title/Author  

Gonzo marketing : winning through worst practices / Christopher Locke

Publish Info  

Cambridge, MA : Perseus Pub, 2001

Material Info  

x, 243 p ; 23cm

General Note  

"Bits and pieces of this book first appeared in different form ... in various hardcopy and online publications"--P. ix.

서지주기  

Includes bibliographical references and index.

Formatted Contents Note  

완전내용Eight miles high : the view from 40,000 feet -- The value proposition -- Code blue in the marketing ward -- Stories as strange attractors -- Social marketing and public journalism -- From micromedia to micromarkets -- The Gonzo model -- Champions of the world.

Subject Added Entry-Topical Term  

Internet marketing

Subject Added Entry-Topical Term  

Electronic commerce

Subject Added Entry-Topical Term  

Customer relations Technological innovations.

기타저자  

Christopher Locke

Price Info  

기증\21790

Control Number  

bwcl:69888