자료유형  

 양서단행본

ISBN  

9782884791069

ISBN  

2884791069

언어부호  

본문언어 - eng

DDC  

741.6-22

청구기호  

741.6 A945e

단체저자  

AVA

서명/저자  

Epica Book 21 : Europes best advertising / by AVA

발행사항  

Lausanne : AVA, 2008

형태사항  

400p : col. ill. ; 31cm

서지주기  

Includes bibliographical references and index.

키워드  

Commercial art Advertising campaigns 상업미술

기타서명  

Epica Book Twenty One

기타서명  

Epica 21 Europe's best advertising

기타서명  

Europe's best advertising

가격  

\95000

Control Number  

bwcl:70681

책소개  

Journalists from 32 leading European magazines have judged these 900 ads to be the very best. Taken from print publications, Internet sites, commercials, direct marketing organizations, and packaging design projects, they are the honorees in the 2007 Epica, Europes premier creative awards show. Drawn from over 5,642 entries received from 732 companies in 47 countries, they were all judged on the originality of the creative idea and the superiority of its execution. With more than 1,000 color images, reproduced to the highest quality, the 21st annual edition provides a lasting record of these achievements. Advertisers, media planners, and graphic arts students worldwide will find it a unique source of information on contemporary European creative trends.