11
Bly, Robert W.
| Wiley |
2003
12
Bell, Geoffrey
| McGraw-Hill |
2002
14
Kambil, Ajit
| Harvard Business School Press |
2002
15
Wilson, Ralph F.
| Wiley |
2002
16
17
Lee, Dong-Jin
| Pakyoungsa |
2005
18
Greenwood, Kathryn Moore
| Greenwood, Kathryn Moore |
1978
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자료유형
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출판사
- American Marketing Association (10+)
- John Wiley & Sons (4+)
- 博英社 (2+)
- 학현사 (2+)
- Harvard Business School Press (2+)
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