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1
marketing research
marketing research
kress, George | kress, George | 1979
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2
CONSUMER BEHAVIOR
CONSUMER BEHAVIOR
Engel, James F. | Engel, James F. | 1986
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3
Smart things to know about consultancy
Smart things to know about consultancy
Forsyth, Patrick | Caapstone publishing Ltd | 2001
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4
What's in a name? : advertising and the concept of brands
What's in a name? : advertising and the concept of brands
Jones, John Philip | ME Sharpe | 2003
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5
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research : edited by William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research : edited by William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Bearden, William O. | SAGE | 2011
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